After switching back to WordPress from a static blog that did not have any comments, I left comments on out of curiosity to see what would happen. Sure enough, within a few days, I already had over 20 spam comments to moderate. I just switched comments back off, and don’t plan on turning them on anytime soon. They are too much of a hassle a police. There are lots of ways to contact me if you need help or clarification on any of my posts.
After a little over 2 years on Middleman, I decided to move my blog back to WordPress. Middleman – and static blogs in general – are a good idea in general (especially for security and performance), but I found it more difficult to write and contribute to my own blog on a regular, ongoing basis. This was especially noticeable after I started working for NetSuite instead of contracting, because I was no longer doing all of my work on my own personal laptop everyday. Continue reading
Countism is a mobile app idea that I have been working on and thinking about for a long time. Even though I have been thinking of the idea for a while and even did some initial work, I did not plan to actually build and release the app – that was always a question that was up in air. My initial work was really just experimental to see if it was something I could build easily enough to make it worth the effort, and to see if my idea would be viable in app form.
Well, the rest of the year, anyways. Better late than never, right?
Inspired by Justin Jackson and his Build and Launch podcast, I have decided to commit to launching at least 4 new projects this year. It’s not nearly the quickening pace of Justin’s one product per week on his podcast, but I figure it’s a good starting point. Continue reading
I just re-launched SoundingBoard as a new blog to help non-technical people learn how to evaluate their app ideas.
During my time running Brightbit (a web development studio), I met with a lot of people about their app ideas. Some were bad and crazy, but most of the ideas I heard were good ideas that just lacked the critical thinking steps necessary to determine basic viability or technical feasibility. Continue reading
I released a new OpenX REST API Client that works with the newest OpenX v4 REST API. It uses Guzzle v4.x and the oauth-subscriber plugin. It is available on Packagist, uses the PSR-4 autoloader, and is properly namespaced. It took a bit of effort to put together, so I hope you enjoy using it, and I hope it saves you a lot of time.
If you upgraded to OSX 10.10 Yosemite, and now have a broken homebrew, fear not
- the homebrew team has already fixed this!
Luckily, the steps to fix it are fairly simple.
First, update homebrew via
cd /usr/local/Library git pull origin master
Next, use homebrew to update and clean your installed packages:
brew update brew prune brew doctor
Now you should be all set!
I originally found (and tweeted about) this article when searching for a fix, but ran into more issues after editing the
brew.rb file, and eventually came to the solution of updating homebrew itself after seeing that the homebrew team had fixed the issue themselves.
In this increasingly inter-connected world, APIs are becoming more and more important as time goes on. This is especially true if you have a business that requires integration of some sort, like metrics, notifications, integrated access to other systems (like telephony), payments, etc.
Beyond Just Having An API
Just having an API is the obvious requirement for basic integrations. Going further than that, however, is the thought that your API can actually be a key point of differentiation from your competitors. Using this strategy (creating a robust, easy-to-use API) can be especially effective when you are going up against entrenched competitors, or when you are trying to make something that is traditionally very hard, easy.
Stripe And The Payments Industry
Ask any developer about online payment gateways, and they are likely to mention Stripe. Why? Because it was clear from the start that they really cared about devleopers, and put high priority in their API. Not only just creating an API – because every online payment system has an API – but in creating a very good API that is robust, simple, well-documented, and easy to use.
In contrast, many of Stripe’s competitors are using SOAP APIs or an emulation of the Authorize.net API. The API documentation typically exists only in PDF form, and it’s something that is mailed to you by the sales department. You’re lucky if you can find it on the website. Sales first and developers second is pretty much the exact opposite approach that Stripe took by focusing on developers and integrations first.
Here an example from the Stripe documentation – it’s just a simple cURL call to charge a card, and returns a simple JSON response:
curl https://api.stripe.com/v1/charges \ -u sk_test_BQokikJOvBiI2HlWgH4olfQ2: \ -d amount=400 \ -d currency=usd \ -d card=tok_14i9vP2eZvKYlo2Cdr4h0oHs \ -d "description=Charge for email@example.com"
Stripe did several things right here:
- Provide a simple API with good documentation
- Provide a fast on-boarding process with no red tape (rare for credit card processors)
- Support subscription charges with no additional fees (also rare)
- Target and market to developers
- Good design and nice, clean merchant interface
Stripe’s success is a combination of the above reasons as well as many other factors, but without a doubt their core product and main competitive advantage is their API. It shows in their overall developer experience, and has played a large role in their success in stealing market share from entrenched competitors like Authorize.net.
Amazon and the Public Cloud
For many, Amazon is synonymous with cloud computing. Many web hosts selling vitrualized servers came and went before Amazon got into the game, but no one besides maybe DigitalOcean has had a similar level of success doing so.
From the start of Amazon Web Services, Amazon made it clear that they were a platform for developers to build on top of, and provided an API from day one. So while many other virtual hosting providers existed, Amazon EC2 was one of the only ones that developers could use to provision whole new servers with automated scripts and zero manual intervention. The availability of APIs to provision servers lead to the creation of businesses built on top of Amazon’s infrastructure, like Heroku – who probably wouldn’t exist without Amazon’s APIs.
Rackspace, a much larger web host and significant competitor, didn’t launch a public API until years after Amazon did, but it was already too late, and they gave up significant market share to Amazon and Google Cloud Engine. Amazon’s API was its killer feature, and key differentiator. And we all know how well that has gone for them.
Twilio And Telecommunications
Twilio is a good example of a company using APIs to make something that is normally really difficult very easy. Now you don’t have to worry about which cell phone network the number you are texting belongs to, what country it is in, etc. Just integrate with the Twilio API, and you know it’s going to work.
For Twilio, their API is their entire business. There is no Twilio without an API, because if Twilio was just a web form that sent a text message to any given number – even if it still smoothed over all the carrier and location differences – it would not acheive the goal of automation, and thus would defeat the purpose.
In the years since Twilio launched, countless companies have relied on it for things like 2-factor authentication and phone number verification via SMS. Twilio can even power your entire phone system through tools like OpenVBX, all with a collection of REST APIs.
The Bottom Line
If you don’t have an open REST API that is easy to use, you will lose market share to a competitor who does. It’s time to start taking your API very seriously. An API is a competitive advantage.