Pulling My Apps From The App Store: Lessons Learned

Pulling My Apps From The App Store

Last night, I decided to pull my two iOS and Android apps SEMTab SEO Pro and my very first app, AutoRidge Lite from the App Store and Google Play. It was a difficult decision to make, because they were my first two apps, and I now have no published mobile apps to show potential freelance clients when they ask for app examples. This does limit my options, but now is a great time to make this move since I just started a full-time long-term contract and won’t be actively looking for extra work right now.

Showcasing Quality

With the recent shutdown of my company, I feel like I’m writing a new chapter in my life. Having any app in the app store just to say I have one is no longer enough. The bar is higher now. I want a high-quality, well-rated app that people genuinely like and want to use. I want something I can really be proud of. It doesn’t have to be complicated or difficult, or even do anything fancy. It just has to look good, and do one thing well – and not crash randomly. Difficult task, I know.

What A Bad App Looks Like

To provide an example of the kind of results a bad quality app will give you, look no further than my own app - my only paid app - one I just pulled from the stores - SEMTab SEO Pro. This app was ill-conceived and hastily crafted. The UI wasn’t thought out very well, and neither was the stability of the source data. The code I used to fetch Google’s PR ranking was frequently wrong (I apparently used the wrong black magic incantation to summon the accurate result), and link counts from Facebook and Twitter were different than what were reported by other (more accurate) tools and by the platforms themselves (turns out the API I used was way outdated).

Ratings

On Google Play, SEMTab had an abysmal rating of 1.6. This is primarily due to the app crashing or just plain not working on a few Android devices that I was not able to test on, or were not actually supported (like the “Rubbish” review you see for it not working on the Galaxy Tab - one of the first Android tablets that liked to pretend it could run normal Android apps just fine).

Google Play Rating - An abysmal 1.6

On the App Store, the app was a lot more stable, but still got a bad rating for its terrible accuracy.

App Store Rating - An not-much-beter 2 stars

Revenue

The app was $1.99, and was on sale for $0.99 for an extended period of time to try and boost sales. Obviously, this strategy doesn’t work if your app sucks and has a bunch of bad ratings.

Google Play Revenue

Google Play Revenue 2011-2014

App Store Revenue

iTunes Connect Stats 2011-2014

A whopping $127.19 from Google and $83.01 from Apple, for a grand total of $210.20. In 4 years. Ouch. Totally not worth the (admittedly small) effort I put into it.

Why I Pulled SEMTab SEO Pro

The reasons here are prety obvious, right? At this point, the ratings and performance of this app are so bad that I don’t even want it in my portfolio. I didn’t even want people to know I made this app, and was a bit embarrased to mention it whenever the “what apps have you made?” question came up, fearful people would see the terrible rating read all the horrible reviews. Good riddance. (And if you’re wondering why I am publicly sharing all this now, it’s for accountability - I never want to make an app this bad again.)

What a Mediocre App Looks Like

I am definitely more proud (or, at least, not embarrased) by my first app - Autoridge. I was a lot more torn about taking down Autoridge than I was about SEMTab. The reviews of Autoridge basically boil down to this:

Poor Early Titanium Android Support

And as in the case of SEMTab, there were also quite a few Android users that the app didn’t work for at all (freezing or crashing). I mostly attribute this to the very poor early Appcelerator Titanium Android support. Both these apps were developed and released at least 3 years ago on Titanium versions 1.5.x - 1.7.x, and a lot has changed for the better since those dark ages with Titanium (we have have an MVC framework called Alloy, and Titanium is at 3.2.x). From my experience with Alloy, I am positive that updated versions of these apps would elimate all the problems on Android.

That said, it’s pretty disharenting when you develop an Android app with an intermediate platform like Titanium, test it locally with your own Android device and emulator working perfectly, and then release it to a tsunami of 1-star reviews and reports of random freezes and crashes on various Android devices that you can’t do anything to fix.

Ratings

On Google Play, Autoridge Lite had a very average rating of 3.1. I am actually suprised it was this high with the number of ratings reporting freezes and crashes, but like I said, the number of people who it did work for generally loved it. You can see this wide rating distribution reflected in the data. This saddens me a bit, because the rating could have easily been 4+ in Google Play if it worked consistently across all Android devices.

Google Play Rating - A very average 3.08

The App Store rating was pretty much the same story, with all the negative reviews questioning data completeness and accuracy:

App Store Rating - An not-much-beter 2 stars

Distribution

The uptake of Autoridge Lite surprised me from the start. It definitely seems like something people were ready to embrace if the data was more accurate, complete, and up-to-date. I think overall, people really like the idea of using an app instead of flipping through a greasy old parts book at the auto part store.

App Store Distribution Units

App Store Units - 2009-2014

Google Play Installs

Google Play Distribution - 2010-2014 Google Play Active Installs - 2010-2014

According to Google, there are still 1,584 devices with Autoridge Lite installed. Definitely far better than SEMTab SEO Pro that had only 12 active installs. A lot of people still like this app.

Why I Pulled Autoridge Lite

The decision to pull Autoridge from the App Store and Google Play was much harder than with SEMTab, but ultimately, it came down to an issue of time, energy, and focus:

In short - it would take too long to re-build the right way, and I don’t currently see it as worth the effort considering I haven’t made any money from it (and don’t see any path to make significant money from it ever as a one-man show).

Conclusion

Although this choice was tough, and arguably should have happened a long time ago, I am happy to be doing it now. The first step towards finding something that works is identifying and eliminating the stuff that doesn’t. The worst thing that can happen is to split your time, energy, and focus across so many projects that you do them all badly. This is exactly what I feel I have done. I want to be able to focus on my next project, I want it to be high-quality, and I want it to have a clear revenue path. This whole “making money with software” path is not an easy one, so I want to give myself the best chance possible by concentrating on the next big thing, and making a better product than I’ve ever made before. That’s what this move is all about.