I just re-launched SoundingBoard as a new blog to help non-technical people learn how to evaluate their app ideas.

During my time running Brightbit (a web development studio), I met with a lot of people about their app ideas. Some were bad and crazy, but most of the ideas I heard were good ideas that just lacked the critical thinking steps necessary to determine basic viability or technical feasibility.

The Tip of the Iceberg

I view app ideas like an iceberg. When most people dream up an app idea, they think only about the app itself, and fail to see the mountain of work beneath the idea itself. The app idea won’t necessarily be a bad idea – it may even be a downright good idea – but there are so many other considerations and questions that have to be answered to get a complete picture of the kind of work (time + money) involved in brining your app idea to life.

This is where SoundingBoard comes in. If you know anyone that has a lot of app ideas, but doesn’t know who to talk to, the SoundingBoard blog is for them.

Upcoming Book

In addition to the blog, I am also writing a book. Make sure to subscribe to the blog or fill out the form on the book landing page if you want to be notified when it launches.